04. Launch Example

Example: Launching a Paid Product to Users of a Free Product

Our Timeline

Our product was a completely new product on the market.

1. The product took a long time to develop due to the complexity of the system
2. We wanted a quick win so we started by launching our product to a small percentage of users with a high probability of conversion
3. We started with minimal marketing and monitored our KPIs and user feedback
4. We gradually launched to more users and increased our marketing presence.
5. Once the rollout was complete, we announced the product both internally and externally.
6. We celebrated our milestone!!!
7. After launch, we continued to monitor feedback from the field, support calls and cancellation rates.
8. We incorporated the feedback into an improved product design.